Move over Generation X, Y and Z. Make room for the Alphaboomers, the 55 to 64 year old demographic that has been largely ignored by advertisers when it comes to broadcast television buys (except during the evening news which relies heavily on prescription drug advertising and Beano.) Now NBCU is calling out for this demo age group to get respect and be recognized as a force by Nielsen sampling. About time they recognized that “old is the new young.”
Vicky Collins is a freelance television producer and journalist based in Denver, Colorado with a diverse portfolio of projects that including network news, cable programming, Olympic sports, corporate and non-profit videos. She is also an accomplished writer and photographer who is particularly interested in world travel and issues of global poverty. Some of her most satisfying assignments have been covering disasters, working in the slums of developing countries and telling stories of people who show great courage in the face of adversity. She has been in all 50 states and on six continents and many of her television stories and photos are posted on her website at www.teletrendstv.com. To contact Vicky Collins directly email vicky@teletrendstv.com or tweet @vickycollins.
