Move over Generation X, Y and Z. Make room for the Alphaboomers, the 55 to 64 year old demographic that has been largely ignored by advertisers when it comes to broadcast television buys (except during the evening news which relies heavily on prescription drug advertising and Beano.) Now NBCU is calling out for this demo age group to get respect and be recognized as a force by Nielsen sampling. About time they recognized that “old is the new young.”
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